One of the most popular ways of optimizing your site’s content is to use unpopular keywords. If a writer includes unpopular keywords, there is a lower chance for him to have competitors for that phrase. Thus, it will be easier for your site to get more visitors.
What is a long-tail keyword?
A long-tail keyword is a group of words that summarizes your site’s content. Instead of searching “acnes”, you may search for “home remedies for acnes”. In this way, internet users will get a more specific answer. If their search entry is only one word, then there is a wide range of results that may appear. It will be harder for them to see the results they are looking for.
The main advantage of using long-tail keywords in SEO is that there is a less competition for these terms. In this case, you have a higher chance to rank in search engine results for that phrase. If your site is included in the top search results, then there is a higher possibility of getting more clicks from internet users.
Looking for Long-tail Keyword Phrases
Long-tail keywords may not have a huge search volume, but it may rank your site higher in search results. You need to know how to find appropriate long-tail keyword phrases for your site. The easiest way to find one is by using a keyword search application. AdWords is a popular application for finding long-tail keyword phrases for SEO. This application is owned by Google and it allows internet users to bid on a certain keyword phrase that they can advertise. Just type any phrase you have in mind and this application will provide you a long list of related phrases. Afterwards, you must sort out the results according to “Global Monthly Searches”. You may look for the keyword phrases that have small amounts of traffic.
Only choose keyword phrases that are related to your site. A keyword phrase receiving thousands of searches may be appropriate for beginners. The idea is to get phrases that have a great number of searches, but are not too popular. Aside from AdWords, you can use the tool named “Wonder Wheel”. If you use Google search, a list of search tools is provided in the left side of the window. You can see wonder wheel in that portion. Wonder wheel will tell you other related keywords to the topic you’ve searched.
Having a specified long-tail keyword phrase for SEO
If you already have a specified long-tail keyword phrase, the next step is to optimize your pages with these keywords. You have two options: to create new articles or to optimize an existing article.
It will be more difficult to optimize an existing article than creating a new one. The reason for this is that you would not like to take the risk of altering your page’s content, especially if it’s rank in search engines is already high.
Things you must not do with long-tail keywords
Search engines do not allow website owners to use unrelated long-tail keyword phrases. People who will visit your site may report to Google or any other search engine authority once you use irrelevant keywords. In this case, your site may be demoted to a lower rank. A worst scenario is to be banned by Google or any other search engine authorities due to providing an unacceptable content.
Do not just concentrate on specific phrases because they are less likely to be searched by internet users. However, you must still ensure that the keyword you are using is a possible search entry. Otherwise, using it for SEO is not useful at all.
You must make articles with different long-tail keywords that are related to each other. Your page will get a higher rank in search engines if it contains more relevant articles.